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Great Web Design is Both Science & Art

Any one can claim to be a web designer; but on what are they basing that claim? What is their track record? More importantly, does your designer have an understanding of web marketing and how to optimize your content for the search engines? These are questions that should be answered before you hand over your credit card.

Egg Digital Media Houston knows that there are several factors that contribute to great design that can turn clicks into conversions and visitors into customers.


web design

Here is a list of things to consider when designing your website or blog:

  • Start with a good design
  • Test the site design to be sure that the layout flows and has a strong marketing message
  • Do your Keyword research before the site is built - not after.
  • Create a strong Call-to-Action.
  • Ensure that the navigational structure of the site is sound.
  • Mind the Typography and don't mix too many font families.
  • Check your Meta tags and avoid "black hat" SEO techniques.
  • Eliminate design clutter - "white space" is a good thing.
  • Shoot for color harmony.
  • Make sure that your content is written for people and not search bots.
  • Be committed to adding fresh content on an on-going basis.

How We Keep Our Web Design Costs Affordable

Designing a website from "scratch" is a costly venture. In order to keep your costs down, we rely on our affiliate relationship with the Evanto Marketplaces. With hundreds of designers and designs to choose from, you are assured of a quality design that is code validated using W3C standards and reflects the latest Web 2.0 design trends.

Our web design gallery has a few examples of the types of designs available to you. You can let us recommend a design for you, or feel free to browse and choose (and purchase) your own design from Evanto's Theme Forest marketplace. You can email the design to us and we will customize the design to fit your marketing objectives. It's as simple as that.

Finding A Web Host

Egg Digital Media does not host websites, but we can recommend a hosting company we have used for years: DreamHost. DreamHost has a user-friendly Admin interface that anyone can easily understand. They offer tons of storage, unique IP addresses, Google mail, file storage extras, and lots more.

Web Marketing

How you market your products or services online will mean the difference between staying in business and being just another website. There are some important considerations when choosing which theme you will use. With this in mind, be sure to include the following:

  • Some themes' navigational structure is better suited for SEO than others
  • The purpose of your website can be determined in 10 seconds
  • You haven't confused copywriting with content
  • Your content is written to build trust and rapport
  • Your copy is written in a way that gets the reader to take a specific action on your website
  • You website has a strong call to action
  • You understand that Social Media is not to be used as a "gimmick"