Almost everyone knows that in order to drive traffic to your website and improve your search engine rankings, you need quality links – and lots of them.
If you want to do this right, you have to understand that this process takes time. It is also wise to develop a sound link building strategy.
According to link building expert Eric Ward, “link building is more public relations than SEO. To succeed, a site must provide a mix of intent and content that engage and enlighten.” He offers these link building basics:
* Be passionate about your business and write original, quality content.
* Play to your strengths by picking a set of keywords you want to rank highly for, and build content around them to add value to your site.
* Constantly be on the lookout for websites that might want to link to your content.
Other Linkbuilding Basics to Consider:
1. Search for good partnerships.
Try to augment your content by partnering with related organizations that may teach or provide instruction on your core business.
2. Always try to add value to your website through quality, original content.
Content that is unique and highly relevant to the target audience will always create interest. If you don’t or can’t write or develop the content yourself, this is an area you may consider out-sourcing to a professional content writer or videographer. Be honest with yourself. Writing for print is different than writing for the web. Don’t let your ego blind or deceive you into thinking you are better at this than you really are.
3. Think geographically when deciding who would be a good fit for your website.
If you are own a micro-brewery, you may want to partner with restaurants, bars or pubs that carry your brand in your city or town. You could also target online magazines that focus on your industry in addition to industry websites. Gourmet, fine dining or restaurant websites in your area may also be good choices. Could you get them to do a feature on your business or allow you to do a guest post?
The key to successful link building is to be persistent and creative in thinking of ways to create link-worthy, relevant content. Since links carry a considerable amount of weight when it comes to the SERPs, pay attention to link building basics. Your time invested in this area will never be wasted.
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